Pottermore announcement video from JK Rowling
June 23, 2011 at 7:07 AM ET
pottermore announcement, jk rowling video
Watch JK Rowling announce "Pottermore" right here!
In it, she says "thank you" to fans and that she'll be "giving back" with a new reading experience.
Rowling also announced the availability of digital audio and e-book versions of the Harry Potter novels for the first time ever.
Watch the video below: