Amazon pre-orders for 'HPDH'
'HPDH' pre-orders set Amazon record
July 2, 2007 at 7:23 AM ET
HPANA (via Business Wire)
harry potter and the deathly hallows, hpdh, deathly hallows, hp7
With just over two weeks to till the release of Harry Potter and the Deathly Hallows Amazon announced this morning that pre-orders for the book have reached 1.6 million, surpassing the previous pre-order record held by the sixth book in the series, Harry Potter and the Half-Blood Prince.
Greg Greeley, vice president of books at Amazon.com says:
We are thrilled to offer our customers a low, low price for Harry Potter and the Deathly Hallows plus Saturday delivery at no extra charge. As a show of gratitude to our customers, we are giving every customer who pre-orders Harry Potter and the Deathly Hallows before July 21 a $5 Amazon.com promotional certificate to use on a future purchase in the month of August.
The last book in the series has set pre-order records since February 1st when pre-ordering was made available with pre-orders for the first day 547 percent higher than first-day pre-orders for Harry Potter and the Half-Blood Prince.
You may remember that in May Amazon stated that they had reached 1 million pre-orders for the book with 11 weeks to go till the release date.