Scholastic to rush print 2.7 million additional copies of 'HBP'

  July 18, 2005 at 2:33 PM ET
  Geri     HPANA (via USA Today)
  harry potter and the half-blood prince, half-blood prince, book 6, scholastic

Now that Harry Potter and the Half-Blood Prince has broken sales records over the weekend, Scholastic, U.S. publisher of the Harry Potter, books are rushingopens in new window an additional 2.7 million copies into print.

In making the announcement, Lisa Holton of Scholastic said that 6.9 million copies of the sixth volume in the blockbuster series sold in the USA in the first 24 hours. "And we expect demand to continue as people read the book, talk about it and pass on their enthusiasm," she says.

According to Barnes & Noble:

    We broke another sales record," says Barnes & Noble's Steve Riggio. He predicted that his stores would sell 1.3 million copies by Sunday evening. "That's a 40% increase over the first 48 hours the last book in the series was on sale. It's great to see a book out-gross a Hollywood movie."

And Amazon reported:

    By midnight July 15, Amazon's Laura Porco says, pre-orders hit the 1.5 million mark worldwide, up from 1.3 million when the previous book was published. "It's a new product release record," says Porco. The ink is barely dry on copies of The Half-Blood Prince but Amazon is wasting no time whipping up excitement for the as-yet-unscheduledseventh and final book in the series. Customers can register online for notification when it is available for pre-order.

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