Super Harry Bowl?

  January 15, 2004 at 4:31 PM ET
  grae     Wizard News (via CNN Money)

CNN posted an articleopens in new window today about advertising during this year's Super Bowl, alerting Harry Potter fans to tune in February 1 when Super Bowl XXXVIIIopens in new window gets underway.

One industry that can never generate enough attention before a new product launch is the film business, and movie trailers will have a sizable presence during the Super Bowl. Sony Pictures, Touchstone Pictures, Universal Studios and Warner Bros. will all run ads during the game, according to Advertising Age.

Those tuning in may get glimpses of Sony's "Spider Man II," Touchstone's "The Alamo," Universal's "The Bourne Supremacy," staring Matt Damon, Warner Bros. "Catwoman" with Halle Berry, or "Harry Potter and the Prisoner of Azkaban," according to Ad Age.

Update: You can now view pictures and videos of the new 30-second commercial!


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