'OotP' on IMAX sets new record
September 6, 2007 at 9:16 AM ET
HPANA (via Yahoo! Canada)
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In release only seven weeks on IMAX, Harry Potter and the Order of the Phoenix has set a new record. The movie, which has shattered multiple IMAX box office records, has now earned $35 million worldwide.
The movie has garnered more than $24 million on 91 IMAX screens domestically and more than $11 million on 52 IMAX screens internationally, resulting in an impressive per screen average of $243,000 making it the highest grossing live-action Hollywood IMAX release.
According to Greg Foster, Chairman and President of IMAX Filmed Entertainment:
This film has become a huge summer hit for the IMAX(R) theatre network and Harry Potter fans have demonstrated that they love to experience their favorite wizard in IMAX 3D. Many of our locations throughout the worldwide IMAX network have reported box office records, thanks to a terrific film from talented filmmakers, exceptional marketing from Warner Bros. Pictures and the strong appeal of Hollywood movies presented in a truly unique and powerful way.