'Order of the Phoenix' makes $12 million at midnight screenings, WB breaks own records
July 11, 2007 at 3:57 PM ET
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Warner Bros. Pictures' Harry Potter and the Order of the Phoenix garnered $12 million from Tuesday midnight showings.
This amount is an impressive number and ahead of earnings for first night showings of Transformers, which began its screenings at 8 p.m. earning $8.8 million and Pirates of the Caribbean: At World's End which brought in $13.2 million its first night with screenings that started at 6 p.m.
The fifth movie opened this morning in 4,181 theaters.
UPDATE: Warner Bros. has just sent us a press release about the openings of the movie:
Breaking its own domestic release record in support of Harry Potter and the Order of the Phoenix, Warner Bros. Pictures is opening the film in 4,285 locations and over 9,000 screens, the widest domestic release pattern ever for any Warner Bros. film. As part of this opening, the film will be shown digitally on 579 screens in 325 locations, more than any Warner Bros. film to date.
With showings in many cities starting at midnight, the film will also have the largest number of day-and-date international openings of any film in the franchise, with simultaneous releases in 44 markets worldwide beginning July 11, 2007. This far surpasses any of the previous Harry Potter release patterns, almost doubling the 24-market release pattern of the previous record holder, Harry Potter and the Prisoner of Azkaban.
On the IMAX front, Harry Potter and the Order of the Phoenix is breaking industry records, going up on more IMAX screens than any previous release. The film will open on 126 IMAX screens worldwide - 91 of those in the US, with many featuring the final scenes of the film in IMAX 3D.