'Order of the Phoenix' cover
Paperback version of 'Order of the Phoenix' out today
August 9, 2004 at 4:30 PM ET
Yahoo! News (via AP)
paperback version of harry potter and the order of the phoenix
The paperback version of Harry Potter and the Order of the Phoenix comes out today (Tuesday, Aug. 10) with a first printing of 2 million as well as a "sky-high promotional campaign" by Scholastic Inc., the U.S. publisher.
Scholastic will support the printing with a $1 million budget that includes newspaper, radio, billboard advertisements as well as hiring promotional planes to fly over resort areas such as Lake Michigan and Cape Cod.