'Order of the Phoenix' cover
'Order of the Phoenix' cover

Paperback version of 'Order of the Phoenix' out today

  August 9, 2004 at 4:30 PM ET
  Geri     Yahoo! News (via AP)
  paperback version of harry potter and the order of the phoenix

The paperback version of Harry Potter and the Order of the Phoenix comes out today (Tuesday, Aug. 10) with a first printingopens in new window of 2 million as well as a "sky-high promotional campaign" by Scholastic Inc., the U.S. publisher.

Scholastic will support the printing with a $1 million budget that includes newspaper, radio, billboard advertisements as well as hiring promotional planes to fly over resort areas such as Lake Michigan and Cape Cod.


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