Toy industry gears up for 2004

  February 9, 2004 at 5:29 PM ET
  Cheeser     HPANA (via Reuters UK)

Manufacturers of children's toys come togetheropens in new window for an annual convention next week at the American International Toy Fairopens in new window in New York. Harry Potter licensees Mattel, Hasbro and Lego will be present, all hoping for a better year after disappointing industry sales in 2002 and 2003.

A handful of movies coming out in the spring, including sequels to Spider-Man, Shrek and the Harry Potter series, are expected to spawn popular licensed toy lines.

Lego's product line for the Prisoner of Azkaban movie appeared for pre-ordering on ToyWiz in January, but later mysteriously vanished. Thanks to reader Sirius Black (we assume the name is coincidental) and French site La Gazette du Sorcieropens in new window, we have some images available once again:

USA Today saysopens in new window licensed merchandise, such as those based on popular movies, television shows and characters, comprise 25% to 30% of total toy sales in a year. Spider-Man generated $1 billion in merchandise sales alone.


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