'Phoenix' triggers price wars in China

  September 27, 2003 at 3:02 PM ET
  Geri     Wizard News (via Shanghai Daily)

The latest adventure of Harry Potter has triggeredopens in new window an online price war after the fifth book in the series hit national bookshelves last weekend in China.

Online sales are putting price pressure on traditional retailers and the moves has sent shivers through the People's Literature Press, publishers of Harry Potter and the Order of the Phoenix.

Zhao Tong from Dangdang.com said:

"Unlike our traditional counterparts, we don't have to maintain expensive shelf space. We make browsing huge inventories simple with search engines. We're offering items cheaper to encourage purchasing on the Internet and cultivating online shopping."


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