Books and broomsticks

  August 25, 2003 at 11:42 AM ET
  grae     Wizard News (via The Province)

Ken Foot, who is the woodlands manager for the Harrop-Procter Community Forest, normally receives requests for flooring, decking, and siding. But recently, he received a rather unusual callopens in new window from Vancouver-based Raincoast Books: "Can you make us 500 broomsticks?"

The Harrop-Procter Community Forestopens in new window (HPCF), which is halfway through a five-year pilot project aimed at creating a profitable, environmentally friendly logging and lumber-sale operation, recently received a magical public relations opportunity courtesy of the world's most famous teenaged wizard -- Harry Potter.

In a marketing move prompted by the Canadian publisher of the latest Potter saga, the community forest group has produced 500 broomsticks from its 11,000-hectare, selectively logged forest.

Vancouver-based Raincoast Booksopens in new window is using the brooms to promote author JK Rowlings' fifth installment, Harry Potter and the Order of the Phoenix.

Raincoast's offer was a perfect fit for the local eco-forest project. Raincoast publicity manager Tessa Vanderkop says her company is the only one of 55 publishers world-wide to print its entire run -- now up to 1.2 million copies -- on recycled paper, saving the equivalent of more than 30,000 trees.

Adds Foot: "We're happy to be a part of any organization that promotes better forestry. Organizations that think along these lines are aligned with us."

The public relations order was also timely. Last May, the Harrop-Procter project became the first community forest in B.C. to be internationally recognized by the Forest Stewardship Councilopens in new window (FSC), based in Bonn, Germany.


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