Electronic Arts - Warner Brothers' true taste in developing
August 18, 2003 at 11:08 AM ET
Since the first Harry Potter console game released back in 2001 Electronic Arts has seen itself not as a toy maker, but a "provider of mainstream amusement that adapts to cultural shifts,"
Video games are no longer simply about getting the highest score or disgracing an opponent. They're also about immersing yourself in make-believe worlds you help fashion.
No one understands that better than Electronic Arts Inc., the video game publisher that has evolved over two decades into an entertainment powerhouse as muscled as some of its game characters.