Harry Potter and the Order of Searches

  June 5, 2003 at 11:00 AM ET
  Cheeser     HPANA (via Business Wire)

From Business Wireopens in new window:

It's been three years since the release of Harry Potter and the Goblet of Fire, the fourth in the popular children's book series, and judging by the searches on Yahoo! Searchopens in new window, the magical spell remains unbroken.

When the fourth book launched in 2000, 62 percent of Harry Potter related searches were performed by those age 12 and under compared to just 10 percent in the 13-17 age group. With the June 21, 2003 debut of Harry Potter and the Order of the Phoenix around the corner, searches across all age levels have increased, with the number of searches in the 13-17 age bracket almost tripling to 29 percent, indicating that the Harry Potter phenomenon has only strengthened its appeal beyond just young readers.

Some interesting searches that Yahoo! found include the phrases "leaky cauldron", described as a "community of fans who use weblogs, zines and other online media to stay in touch and share information," and "Drawings of Snape in Harry Potter."

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