John Travolta
John Travolta

Universal sees magic in bottom line thanks to 'Wizarding World'

Published October 15, 2010 at 2:23 PM
by Cheeser
from Google News (via Orlando Sentinel)

Skyrocketing revenue, fueled by their powerhouse Wizarding World of Harry Potter attraction, allowed Universal Orlando Resort to reportopens in new window its best quarterly results in its 20-year history today.

Attendance across Universal's parks soared 36 percent in the third quarter, revenue rocketed up 62 percent, and net profit nearly tripled:

The results showed Universal is reaping a financial windfall from Wizarding World, the $200-plus million collection of rides, shops and eateries that has drawn enormous crowds to the resort since opening in June.

Universal's quarterly revenue skyrocketed 62 percent to $364 million, fueled by sales of tickets and Potter-themed merchandise ranging from mugs of butterbeer to magic wands.

Operating profit more than doubled, from $61 million a year ago to $127 million during the three-month period that ended Sept. 26. And net profit nearly tripled, from $37 million to $97 million.

"We're happy for what the Wizarding World of Harry Potter has done for our business and for all of the Central Florida tourism community," said Bill Davis, president of Universal Orlando.


Actor Brendan Fraser experienced The Wizarding World of Harry Potter at Universal Orlando Resort with his family while vacationing in Florida on August 9, 2010. While visiting, Fraser tasted the popular beverage Butterbeer – a frothy drink, reminiscent of shortbread and butterscotch, served only in Hogsmeade.


Renowned actor and Golden Globe award-winner John Travolta and his wife, actress Kelly Preston,became immersed in The Wizarding World of Harry Potter during their visit to Universal Orlando Resort on Sept. 5. After sipping Butterbeer at the Hog's Head pub, Travolta and Preston stepped into Ollivanders wand shop – where the wand chooses the wizard.

Companies » Universal Orlando Resort » Wizarding World of Harry Potter

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