This morning the IMAX Corporation and Warner Bros. Pictures announced that Harry Potter and the Order of the Phoenix will be simultaneously released to both IMAX(R) and conventional theatres on July 13, 2007.
This will be the third Harry Potter film to be converted into IMAX's format. The last movie Harry Potter and the Goblet of Fire grossed more than $20 million in IMAX theatres worldwide.
Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures commented:
The Harry Potter series has been a huge success in IMAX theatres, and we are delighted to combine this next exciting installment with The IMAX Experience to offer Harry Potter fans another magical adventure for 2007. The IMAX theatre network is a proven source of incremental revenue that we believe will grow exponentially as more IMAX theatres continue to open around the world.
Greg Foster, Chairman and President of IMAX Filmed Entertainment added:
We are proud of our partnership with Warner Bros. and producer David Heyman, and we're excited that once again Warner Bros. Pictures will be delivering a film that lends itself perfectly to The IMAX Experience. As we explore the possibility of converting some of the picture into IMAX(R) 3D, we expect to have an even broader audience base for the release of Harry Potter and the Order of the Phoenix in 2007.