An interesting article from The Los Angeles Times questions whether readers are still interested in the Harry Potter books. The article wonders if the original fans, now teenagers and young adults, have outgrown the books and if the publishers, Scholastic, have a challenge in trying to keep the series compelling for the original readers who may now heading off to college and jobs.
Scholastic editor, Arthur Levine comments that the books were never for young children:
It's the kind of depth and sophistication that can be appreciated by an older age group as well as a very clear and compelling plot line that draws in the younger children. It's never been a book for very young children. In the early stages we thought it would be mostly 10- to 14-year-olds. The unusual qualities of the book were that even though there's sophisticated wordplay and humor and political satire that is appreciated by older readers, the younger readers are going for the more direct issues of character.
Barbara Marcus, Executive Vice President of Scholastic commented that while they believe they may have lost some fans, that number has been replenished by their parents and extended family:
I believe we have expanded to parents, aunts and uncles and grandparents. And then we have the new readers. The beauty of the children's market is that our readers come into the market and they grow with us. There are new children every year who are ready for Harry Potter.