'Order of the Phoenix' cover
'Order of the Phoenix' cover

Paperback version of 'Order of the Phoenix' out today

Published August 9, 2004 at 4:30 PM
by Geri
from Yahoo! News (via AP)

The paperback version of Harry Potter and the Order of the Phoenix comes out today (Tuesday, Aug. 10) with a first printingopens in new window of 2 million as well as a "sky-high promotional campaign" by Scholastic Inc., the U.S. publisher.

Scholastic will support the printing with a $1 million budget that includes newspaper, radio, billboard advertisements as well as hiring promotional planes to fly over resort areas such as Lake Michigan and Cape Cod.

Companies » Scholastic, Inc.
Books » Harry Potter and the Order of the Phoenix