Greenpeace has highlighted Raincoast Books, the Canadian publisher of Harry Potter. They say by printing Order of the Phoenix on 100% recycled paper, Raincoast saved nearly 30,000 trees, 47 million liters of water and 633,000 kilograms of solid waste (the equivalent of 155 elephants).
"By printing Harry Potter on Ancient Forest Friendly paper, Raincoast Books is turning the page on ancient forest destruction and working a little magic of their own for the world's ancient and endangered forests. We look forward to seeing publishers in other countries follow the lead of their Canadian colleagues." said Nicole Rycroft, Campaigns Director of Markets Initiative.
Markets Initiative also has a page detailing the Canadian printing, using some cute Hogwarts comparisons and featuring this quote from JK Rowling herself:
The forest at Hogwarts is home to magical creatures like unicorns and centaurs. Because the Canadian editions are printed on Ancient-Forest Friendly paper, the Harry Potter books are helping to save magnificent forests in the Muggle world, forests that are home of magical animals such as Orangutans, Wolves and Bears. It's a good idea to respect ancient trees, especially if they have a temper like the Whomping Willow."
- J.K. Rowling