The Hollywood Reporter conducted a market study on who's the leading company within the home video business, and thanks to the April release of Harry Potter and the Chamber of Secrets, Warner Brothers has come out on top. Here are excerpts of the article:
Propelled by Pottermania, Warner Home Video led the pack from January-June, capturing 20.7% of the market, or about $2.08 billion.
Whether it be insatiable demand for family titles and TV series on DVD, shrinking rental windows or a spike in rental revenue, the trends point to one happy conclusion: Consumer acceptance of DVD has saved the video industry for a time.
[Warner Home Video]'s 2003 releases were led by a title that appealed to men, women and children alike: Harry Potter and the Chamber of Secrets. On a per-title basis, the latest Potter installment was the first half's top revenue generator, earning an estimated $329.8 million in sell-through revenue and $30.7 million in rental revenue for a cumulative total of $360.5 million, according to research conducted by The Hollywood Reporter.
Combined with product from sister labels New Line Home Video and HBO -- which released miniseries like Band of Brothers and off-network seasonal DVD releases of The Sopranos and Sex and the City -- Warner managed a handsome market-share lead.
Editorial: I'm disappointed to find the lack of Potter presence in the boxed sets to be released during the holidays in the very bottom section of that article. Little do they know that might definitely keep Warner Brothers on top the whole year.