Rowling

Pottermore announcement video from JK Rowling

  June 23, 2011 at 7:07 AM ET
  Cheeser     HPANA
  pottermore announcement, jk rowling video

Watch JK Rowling announce "Pottermore" right here!

In it, she says "thank you" to fans and that she'll be "giving back" with a new reading experience.

Rowling also announced the availability of digital audio and e-book versions of the Harry Potter novels for the first time ever.

Watch the video below: